Stir had the privilege of sitting down with the incredibly talented Arthur, the visionary architect and mastermind behind the iconic THK Tower. Arthur’s innovative design has redefined modern architecture, and we were thrilled to collaborate by creating the multimedia elements that bring this extraordinary space to life.
Our team had the opportunity to contribute to the storytelling of THK Tower through cutting-edge multimedia installation and show, enhancing the sculpture night design and creating an immersive experience for the visitors of Nuanu.
The installation comes to life through a projection mapping show powered by an ever-evolving algorithm created by Mamou-Mani and Nuanu in partnership with DELIVERED, a multimedia production company. A team of renowned AI artists—including Pablo Alpe, Ben Helm, Maksim Ha and Aizek—crafted the digital artistry that animates the tower each evening. These generative artworks are more than just visually arresting displays; they are living entities, continuously reimagining themselves through code, ensuring that no two nights are the same.
The algorithm's role is particularly profound. Influenced by the three pillars of Balinese Tri Hita Karana—harmony with the divine (Parahyangan), harmony with nature (Palemahan), and harmony among humans (Pawongan)—the AI-generated patterns take viewers on a journey through cultural narratives woven into the fabric of the island. There are over 1000 light design fixtures throughout the tower, with 18 projectors housed in surrounding mini towers and an in-built custom sound system. The show, which lasts 11 minutes, is an invitation to the visitors to leave a piece of themselves behind. They can interact with the tower through a custom web application by submitting their responses to prompts. These inputs are then translated into unique visual patterns, making each nightly projection a collective creation layered with personal interpretations from its audience.
